I&B Ministry Advisory to TV channels: no live anti-terror coverage, curbs on debates, caution on AI
I&B advisory: no live anti-terror feeds, caution on AI and debates (AI sketch)
By SANJAY SINGH
The I&B Ministry has told private TV channels to follow the Programme Code on anti-terror coverage, debates, maps, victims’ identity and AI use. Key points.
New Delhi, October 21, 2026 — The Ministry of Information and Broadcasting has issued an advisory asking all private satellite TV channels to strictly follow the Programme Code under the Cable Television Networks (Regulation) Act, 1995 and the 1994 Rules.
The ministry said it had observed instances of non-compliance. It said its Inter-Departmental Committee found that telecasts did not conform with the spirit of Rule 6, and noted similar visuals running on multiple channels on similar topics. The committee also said inappropriate behaviour or language should not be normalised on air. The advisory does not name any channel or incident.
Seven areas of focus
– Anti-terror operations: Live coverage is prohibited under Rule 6(1)(p). Coverage should be limited to periodic briefings by an authorised officer until the operation ends, and visuals should be time-stamped to avoid a misleading impression of live coverage.
– Violent or disturbing visuals: Channels must use editorial discretion and avoid causing unnecessary distress.
– Crime and violence: Reports must rest on verified facts. Channels should avoid sensationalism, avoid looping disturbing visuals and use blurring or masking where needed. Extra diligence applies to crimes against women and children.
– Disasters and accidents: Visuals should be time-stamped where necessary to prevent panic, and reporting must be verified.
– Maps: Only maps of India published by the Survey of India may be used in broadcasts and graphics.
– Communal harmony and debates: Live debates and panel discussions must not promote communal or anti-national attitudes. Channels are asked to select and brief panellists carefully and to mute, add disclaimers, interrupt or cut the feed to prevent abusive or inflammatory content.
– Victims of sexual offences: Channels must not disclose direct or indirect details that could identify a victim, in line with Supreme Court directions.
The advisory also asks channels to use Artificial Intelligence, including generative AI, with due caution, for example in graphics or virtual news presentations. It says AI use should remain assistive, without compromising accuracy, authenticity or sensitivity. Broadcasters are asked to strengthen editorial and content-review systems and to hold regular workshops and training for editorial and production teams.
The ministry says violations may invite action under the Act and its rules. Copies went to the self-regulatory bodies registered under the 2021 amendment rules, electronic media associations, the Broadcast Seva Portal and the ministry’s website.
The advisory repeats guidance the ministry has issued repeatedly. It cites earlier advisories from 2023, 2024 and 2025. One issued on April 26, 2025 asked channels to avoid live coverage of anti-terrorist operations and movement of security forces. Under the existing framework, the Act does not provide for pre-censorship of programmes.
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