Tiranga campaign

Photo credit Twitter Ministry of Culture

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By Manish Anand

New Delhi, August 9: Prime Minister Narendra Modi urged the citizens to change their DP of their social media platforms to tricolor, and the bureaucrats raced to abide by the suggestion.

“Most of the bureaucrats have changed their DPs to the tricolor. Only about 10 per cent would be among the pool of the officials who have not yet been sporting Tiranga in their DPs,” said a top ranking official to The Raisina Hills.

The Prime Minister in a tweet on August 2 urged upon the citizens to change their profile photographs on all the social media platforms.

The special ‘Har Ghar Tiranga’ is being organized during August 2-15 to commemorate ‘Azadi ka Amrit Mahotsav’, as India celebrates the 75th year of Independence.

“The favourite pastime of the bureaucrats these days in the ministries is to see DPs of their peers. In the early days, a few of them had changed the profile photographs on WhatsApp. But soon it gained momentum,” said another senior official.

Asked if there is any written order to change their profile photographs on personal social media platforms, one of the senior officials said that there is no official communication, but the unofficial understanding conveyed verbally is to follow the instruction to sport the tricolor.

In line with earlier, instructions the bureaucrats have also to be present during the Independence Day celebrations at the Red Fort on August 15.

The bureaucrats are also part of the regular celebrations of the International Yoga Day.

Ministries also hold Yoga Week and Swachchata Diwas and Saptah, which are to be attended by the bureaucrats.

The ruling Bharatiya Janata Party is enthusiastically spearheading the ‘Har Ghar Tiranga’ campaign, with the party leaders given the tasks to make people celebrate the call of the prime minister at the booth levels.

Similar zeal is also being seen on the official levels, with the top bureaucracy and the district administrations zealously taking the ‘Har Ghar Tiranga’ campaign as the top priority.

Meanwhile, some of the contractors who had been outsourced the manufacturing of the tricolor have claimed that there is a shortage of the raw materials, as some of them are now refusing fresh orders from the district administrations and political activists.

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