UP to Emerge World’s Top Religious Tourism Destination: CMO
Prayagraj Mahakumbh Image credit UP Info dept
India Aims Global Religious Tourism Pie of $2.2 billion in 5-year
By Amit Kumar
Lucknow, January 17: The global religious tourism economy is projected to reach $2.2 billion by 2032, with India seeking to gain a major share. Uttar Pradesh government said that the state will play a pivotal role in achieving the aims of the country in religious tourism.
“The development of the Kashi Vishwanath Corridor has brought a phenomenal boost to tourism in Varanasi and the surrounding areas, with more than 10 crore tourists and devotees visiting in 2023 alone,” said the UP CMO in a media statement on Friday.
It stated that the “construction of the grand temple of Lord Shri Ram on Ram Janmabhoomi in Ayodhya has made the site a global attraction. Currently, Ayodhya witnesses a daily footfall of 1 to 1.5 lakh tourists and devotees — exceeding the numbers visiting other major religious sites in the country.”
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The CMO cited a report by the business chambers of Punjab and Haryana to state that “the average number of tourists/devotees visiting the Golden Temple, the holiest site of Sikhs in Punjab, is close to one lakh every day, while Maa Vaishno Devi in Jammu and Kashmir attracts 32,000 to 40,000 devotees on average”.
On the recommendation of NITI Aayog, the Yogi Adityanath government is set to develop a new religious region encompassing Varanasi and Prayagraj. “This expansive religious area will include districts of Prayagraj, Varanasi, Chandauli, Ghazipur, Jaunpur, Mirzapur, and Bhadohi, spanning over 22,000 square kilometers,” said the UP CMO in the media statement.
It listed the state’s notables’ sites as “Ayodhya, the birthplace of Lord Ram; Chitrakoot, a key location during his exile; Maa Vindhyavasini Dham; and Kashi, the sacred city of Lord Shiva, revered as being distinct from the three worlds”.
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“Mathura, Vrindavan, Barsana, Nandgaon, Govardhan, and Tirthraj Prayagraj—all brimming with the memories of Shri Krishna, Radha, and cowherds—are also pivotal in terms of religious and spiritual tourism,” added the CMO in the statement.
“With millions of devotees expected to attend, the Mahakumbh is set to significantly impact the state’s economy. Temporary employment for lakhs of individuals is anticipated, boosting local businesses and creating opportunities for vendors, artisans, and service providers,” said the UP CMP in the statement.
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