Jharkhand’s Hidden Gems: Untapped Tourism Potential

Jharkhand tourism potential (Image credit YouTube, Jharkhand Govt)
Jharkhand’s Untamed Beauty Set to Shine: A Rising Star in Indian Tourism
From Waterfalls to Tribal Wisdom, This Eastern State is Reinventing Itself for the World
By S Jha
Ranchi, April 14, 2025: Tucked away in the lush heart of eastern India, Jharkhand is finally stepping out of the shadows of its more famous neighbours to declare itself as one of India’s most promising tourism frontiers.
Known for its verdant forests, breathtaking waterfalls, and rich tribal heritage, the state is harnessing innovation, sustainable practices, and digital transformation to reintroduce itself as an unmissable destination for modern explorers.
While often associated with mining and industry, Jharkhand is flipping the script. With bold new initiatives, from skydiving festivals to tribal circuits, the state is weaving together an immersive tapestry of nature, culture, and adrenaline. Jharkhand, currently, is the ninth top destination state in India for tourists.
Nature’s Playground: Waterfalls, Valleys, and Wild Sanctuaries
Few places in India offer such a pristine connection to nature as Jharkhand. With over 30 per cent forest cover, the landscape bursts with biodiversity and raw beauty.
Dassam Falls, Hundru Falls, and the majestic Lodh Falls (the highest in the state) form a trio of roaring spectacles. Not far from these natural wonders lies Patratu Valley, whose winding roads and serene lake often invite comparisons to Himalayan hill routes.
Wildlife lovers can journey into the Betla National Park and Palamu Tiger Reserve, where elephants, leopards, and exotic birds await. The government’s push to develop wildlife corridors and eco-friendly lodges underscores its commitment to responsible tourism.
“Jharkhand’s pristine waterfalls and green forests hold immense potential to captivate tourists seeking tranquility and adventure,” said Jharkhand Tourism Minister Sudivya Kumar during a roadshow in Kolkata recently.
Cultural Goldmine: Tribal Heritage at the Forefront
Jharkhand’s soul lies in its indigenous traditions. Over 30 per cent of the population belongs to tribal communities like the Santhal, Munda, and Oraon — each with a unique worldview, art, and way of life.
Through government-supported tribal tourism circuits, travellers can now explore villages adorned with Sohrai and Khovar wall paintings, taste traditional cuisine, and witness crafts like pottery-making firsthand. The initiative also highlights heritage landmarks such as the birthplace of tribal freedom fighter Birsa Munda.
At the Jharkhand Tourism Roadshow in Kolkata (April 2025), tribal culture took center stage — featuring live demos, handloom showcases, and culinary delights that emphasized the state’s deep ties with neighboring Bengal.
“Our traditions and values are deeply intertwined with neighbouring states like Bengal, creating a heartfelt appreciation for Jharkhand’s heritage,” added Kumar.
Bold Moves: From Skydiving to Mining Tourism
Jharkhand is rapidly earning a reputation as an adventure tourism hotspot. The state’s first Skydiving Festival, held in Jamshedpur in February 2025, drew adrenaline junkies from across India. With tandem jumps from 10,000 feet, it was more than a spectacle — it was a statement.
Plans for glass bridges, skywalks in Ranchi and Gumla, and rock-climbing circuits are now underway, promising to elevate Jharkhand’s outdoor offerings.
Perhaps most unique is mining tourism, which leverages Jharkhand’s industrial legacy. In partnership with Central Coalfields Limited, tourists will soon be able to explore reclaimed mines, combining heritage with education. Add to this stargazing camps and ropeway projects, and Jharkhand’s portfolio starts to rival India’s best.
Meanwhile, the state’s national content creation workshop in Ranchi in January 2025 trained influencers and storytellers to capture the region’s magic. From Instagram reels of waterfalls to YouTube vlogs on tribal festivals, Jharkhand is investing in its digital voice.
Bridging the Gaps: Infrastructure and Sustainability
Despite the momentum, challenges remain. Remote areas still lack quality roads and public amenities, which can deter tourists. The state is prioritizing these gaps with public-private partnerships, offering incentives to hospitality groups eyeing eco-lodges, homestays, and resorts.
Equally vital is the commitment to sustainable tourism. With fragile ecosystems, Jharkhand is treading carefully — balancing growth with conservation.
Focus on tourism has come amid buoyancy in tourist arrivals in the country. India’s tourism sector saw robust growth in 2024, driven by domestic travel and a rebound in international arrivals.
Domestic tourist visits reached approximately 2,509 million, while foreign tourist arrivals (FTAs) hit 9.65 million, surpassing pre-pandemic levels (10.93 million in 2019). This reflects a year-on-year FTA increase of about 4.5 per cent from 9.23 million in 2023. The sector contributed roughly $23.72 billion in revenue, projected to grow at a CAGR of 9.62 per cent to $34.25 billion by 2028.
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