ICCR unveils ‘Annapurna Certificate’ awards to boost global Indian restaurants’ brands
ICCR Annapurna Scheme 2023 award
By Our Special Correspondent
New Delhi, October 17: Indian Council for Cultural Relations (ICCR) on Monday evening announced six winners of the global award for authentic Indian restaurants. The ICCR president Vinay Sahasrabuddhe, while announcing the winners, said that the certification will help the people abroad identify the authentic Indian restaurants.
Sahasrabuddhe stated that the ‘Annapurna Certification’ by the ICCR will help the Indian restaurants to preserve their brand at a time when nationals from other countries are trying to benefit from the India’s food brand, built over several decades. “We at ICCR have been spreading the message of our culture and its millennia old traditions as a part of the institutional mission,” said the ICCR president, while announcing the winner of the contest as part of one-of-its kind ‘Annapurna Certificate Programme 2023’.
He announced the name of the six winner restaurants from six different countries out of 115 nominations received from Indian missions abroad & unveiled the Annapurna plaque. Balaji Dosai – Kandy, Sri Lanka; Indian Street Food & Co – Stockholm, Sweden; Amber India Restaurant – San Francisco, USA; Naans and Curries, An Ethnic Indian Restaurant – San Jose, Costa Rica; Mumtaz Mahal Restaurant – Muscat, Oman; and Namaste, Indian Restaurant – Ulaanbaatar, Mongolia were the six winners. The ICCR announced the winners of the contest to mark the World Food Day on Monday.
“Indian food is not just about taste. There is also a thought of nutrition behind and PM Narendra Modi’s initiative to promote millets globally has underscored the same. Now, ICCR’s Annapurna Certificate will promote this understanding well,” added Sahasrabuddhe.
The ICCR president also stated on the occasion that the Indian restaurants will be encouraged to display in one corner of their facilities the works of the traditional artisans. The winners were shortlisted by a jury consisting of the cuisine experts.
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