Elon Musk reveals blue tick for $8/month, monetization for publishers
By Our Special Correspondent
New Delhi, November 1: After setting the bird free at a cost that gained him debt of $44 billion, legendary billionaire Elon Musk on Tuesday unveiled plan to monetize the coveted blue ticks for Twitter accounts. Musk also suggested plans to incentivize the publishers for sharing contents on the microblogging site with monetization plans.
“Twitter’s current lords and peasants system for who has or doesn’t have a blue checkmark is bullshit. Power to the people! Blue for $8/month,” tweeted Musk. He added that the “price adjusted by country proportionate to purchasing power parity”. This will mean that there will not be same dollar value for each country.
“You will also get: – Priority in replies, mentions & search, which is essential to defeat spam/scam – Ability to post long video & audio – Half as many ads,” added Musk in another tweet. He also stated that the move will also allow “…And paywall bypass for publishers willing to work with us”. Musk stated that “this will also give Twitter a revenue stream to reward content creators”.
Musk had been on a firing spree of the Twitter executives. He also dissolved the Twitter Board and became the sole Director. Previously, he had said “Twitter will be forming a content moderation council with widely diverse viewpoints. No major content decisions or account reinstatements will happen before that council convenes.”
The plans of Musk once rolled out will bring in instant revenue for Twitter at a time when tech companies have been routed in the US equity markets amid squeeze in the advertisement earnings. Also, Twitter will seek to compete with Google by hosting the publishers by bringing in plans to monetize the content creators. His plans for short and long video hosting on Twitter and their monetization could also rival Google’s YouTube.
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