Campaign in Bengaluru for Public Transport Innovation Challenge

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#STAMPNudgeInnovationChallenge Launched in Electronics City to Nudge Bengaluru Towards Public Transport

By TRH News Desk

Bengaluru, April 21, 2025: In a bold new push towards sustainable urban mobility, Srinivas Alavilli, co-founder of Citizens for Bengaluru, has launched the #STAMPNudgeInnovationChallenge — a first-of-its-kind initiative inviting innovators to leverage behavioural science and technology to shift employees from personal vehicles to public transport.

Launched in Electronics City, one of Bengaluru’s busiest tech corridors housing over 200,000 employees, the campaign aims to test how companies can use nudges like gamification, social norms, and incentives to drive real-world impact on commuting patterns.

“We invite innovators to create groundbreaking solutions that motivate behavioural change — be it through reimbursed metro passes, rewards for giving up parking, or charging employees for parking spots,” said Srinivas Alavilli in a post on X.

“Can such measures lead to increased public transport use, reduced congestion and emissions, and maybe even better workplace productivity? That’s the question we want to explore,” he asked.

The initiative is being rolled out in partnership with the Electronics City Industries Association and with strong support from BMTC.

With a robust BMTC bus network already in place and the Yellow Line Metro on the horizon, Electronics City presents an ideal testbed for deploying and measuring the success of behavioural nudges in commuting, he added.

The area stands out not only for its commuter volume but also for the fact that most companies currently incentivize car usage — offering subsidies and free parking, costing companies an estimated ₹5,000 per month per employee.

“What if the same level of incentive was given to those using buses or the metro? What if companies got creative —rewarding sustainable commuters with perks, or making car usage less attractive?” asked Alavilli.

“This challenge is about reimagining how companies can lead the shift towards cleaner, smarter mobility solutions.”

With the IT sector heavily concentrated in three hubs — Outer Ring Road (12–15 lakh jobs), Whitefield (4–5 lakh), and Electronics City (2 lakh+), this initiative could serve as a blueprint for similar interventions citywide.

The challenge also encourages diverse experimentation across companies, each trying unique methods to encourage sustainable commuting behavior.

The #STAMPNudgeInnovationChallenge is now open, and the Citizens for Bengaluru team hopes it will spark a movement, one workplace at a time.

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