Brahmastra smashes PVR, INOX shares on bourses
By Our Special Correspondent
New Delhi, September 9: On a day the big budget, Bramhastra released in theatre, the share prices of Cineplex chain owner PVR cracked on the stock market, diving by over four per cent. INOX, another Cineplex chain operator, also cracked by over five per cent.
Bramhastra opened in the cinema halls with mixed response from the audience, while the mainstream sought to keep afloat the film by giving positive ratings, which the trade insiders call a work of under the table deal.
PVR and INOX share prices were badly beaten, with Bramhastra coming under sever social media boycott campaign on the lines of the Aamir Khan starrer Lal Singh Chaddha.
Incidentally, Cineplex’s operators are seen to be under huge pressure with Bollywood giving back to back flops and even the top guns of the film industry not able to carry the big ticket films on their shoulders.
Bramhastra cast on Ranbir Kapoor and Allia Bhat is an adaptation of a mythological story, with heavy dose of visual effects carried through the laser shows.
Taran Adarsh, a movie critic, gave two stars rating to the film, calling Brahmastra a disappointment. He called the film a king size disappointment, while noting that the script lacked content.
The Karan Johar film is stated to be one of the top budget film, which seeks to copy the visual effect extravaganza of Bahubali.
However, the share prices of PVR and INOX remain battered, with both being the non-performers despite several companies having been on stellar runs on the bourses.
The share price of PVR has been down almost 15 per cent in the last one month. That mirrors the disastrous run of the Hindi films in the recent months.
Fans of Sushant Singh Rajput, who had died under mysterious circumstances, have been for days trending boycott Brahmastra on the social media platforms.
The cast of the Bramhastra had sought to take blessings of Mahakal Temple in Ujjain, but they were allegedly turned away by the Bajrang Dal activists.
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